In this digital era, businesses need to do more with less. Unfortunately, yesterday’s storage systems are ill-equipped to meet the business challenges we face today. Legacy systems were designed in a long-gone era and deployed in silos, limiting their availability and their ability to meet virtualisation requirements and deliver both savings and efficiency.
Add to this that data storage demands are skyrocketing with the global sprawl of the Internet as well as the ‘everything digital’ approach that is disrupting people and businesses alike.
Ricky Pereira, Dell EMC brand manager at Pinnacle, says the greatest trend in data storage for the past few years, is the explosion of the cloud and the scale and ease that it offers to businesses. “However, it’s not all about the cloud. Billions of connected IoT devices and sensors are seeing an unprecedented flood of data drowning today’s enterprises, and driving demand for storage growth, as well as more function and scale in today’s data centre environments.”
Legacy storage architectures have traditionally been riddled with limitations and complexity, and are prohibitively expensive, with data rigidly coupled to hardware and inconvenient vendor-driven upgrades of not only hardware but software licensing too, explains Pereira.
These limitations have resulted in overprovisioning of capacity to meet future demands, despite the fact that budgets are limited. “Moreover, new technologies and trends are significantly impacting storage architectures as entities look to deploy new features and capabilities such as artificial intelligence, deep analytics and machine learning, to harness the benefits of virtualisation, and gain more actionable insights from their data.”
This is the reason why yesterday’s siloed storage approach is moving aside to make room for broader ecosystems that can enhance data centre capabilities, speed of execution and costs.
He says Dell’s approach to storage architectures that meets today’s needs, starts with flexible, modular designs that simply integrate across a broad ecosystem of internal and external capabilities.
“This results in data centre solutions that were designed to specifically meet workload and data centre challenges, and offer true advances in both value and capabilities. Dell’s solutions were built from the ground up specifically for virtualised environments. They are fully scalable, agile, and have none of the limitations faced by legacy solutions. They feature intelligent tiering and licensing models that are flexible and modern, cutting costs and maximising efficiencies.”
According to Perreira, many organisations are expanding their existing SAN and NAS infrastructure while some are looking to software-defined storage (SDS) solutions with hypervisor-integrated systems and open-source solutions. Dell through its partners, allows businesses to select the approach that is most suited to their unique data centre requirements, and evolve at a pace that is appropriate for their needs.
In this virtual era, Dell understands the storage complexities of today. “With the three ‘Vs’ – volume, velocity and value of data accelerating at a pace more rapid than ever before, forward-thinking businesses need to leave historically costly and complex approaches to storage behind them. They need solutions that redefine the storage through modern approaches, and ones that focus on customer workloads, and a fully integrated portfolio of server, storage, networking, software and services offerings.”
Pinnacle, through Dell, aims to help customers to develop the right data centre and virtualisation strategies based on their specific workloads for faster response times and lower total cost of ownership. Irrespective of whether the business employs performance optimised flash technologies or ultra-dense storage enclosures or any solution in between, Dell’s comprehensive storage portfolio has an optimal solution to meet any business demands.”
Through these solutions, Pereira says businesses can optimise their data centre infrastructure, scale storage up or down as required, and adapt to changing business needs without any inconvenience or manual intervention. “In this way, growing data can be intelligently managed to extract the maximum business value, and guarantee business continuity in the event of a catastrophe or other failure. In essence, it’s putting the right data, in the right place, at the right cost and importantly, at the right time.”
He says there is a solution for all businesses in the Dell Storage portfolio. “There is a solution designed to meet the storage needs of businesses in industries across the board, and of all sizes, from the largest enterprises to the small local businesses.”
Pereira says when looking to solve storage-related business and operational challenges, businesses usually look to technology. “The storage options available today are many. We have networked versus direct-attached offerings, capacity requirements, and backup and recovery options, and they are increasingly complex to navigate to make an appropriate choice.”
“While technology is a critical element, we see customers looking to partners and other providers for the services needed to turn these technology investments into true storage solutions,” he says.
Organisations know that they need to address issues such as business continuity and disaster recovery, availability, and whether or not consolidating systems is a viable option, ends Pereira. “But they also need to think about return on investment (ROI), TCO, and the scalability of their technology, and how to support it all. Most organisations do not have the requisite expertise and knowledge around storage and storage management, and that’s where Pinnacle comes in – as a trusted partner that brings strong technical expertise and the skills and support needed to guide them through their storage investments.”
Ricky Pereira, Dell EMC brand manager at Pinnacle