Novel and Useful Crowdfunding Ideas Don’t Work Together, Reveals new Research
Oct03

Novel and Useful Crowdfunding Ideas Don’t Work Together, Reveals new Research

New research on crowdfunding carried out by HEC Paris, the University of Technology Sydney, Singapore Management University and INSEAD has revealed that funding efforts are weakened if ideas are deemed to be both novel and useful. The study is the first evidence of how the Kickstarter community – those backing crowdfunding projects on the world’s largest online crowdfunding portal – values projects that pursue innovation....

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