Connecting with Women could Create £130B Financial Service Opportunity
Oct12

Connecting with Women could Create £130B Financial Service Opportunity

Financial institutions in the UK are missing a potential ~£130B investment opportunity because their advertising and offerings fail to connect with female customers.  According to Kantar’s new Winning over Women study, financial institutions are overlooking female customers’ needs at every major step of the customer journey, including: Advertising that fails to engage or solicit a positive response among female viewers as often as it...

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