Klarna & BigCommerce research highlights shopper journey fragility
Jul06

Klarna & BigCommerce research highlights shopper journey fragility

Four in ten UK shoppers (38%) abandon a purchase at least once a week, with a fifth (21%) claiming to do so more regularly. That’s according to new research by Klarna and BigCommerce, published today with a call for retailers to prioritise shoppers’ most fundamental needs for the sake of their bottom line as the UK heads towards a recession. The research reveals a lack of fast and affordable delivery options as the number one reason...

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RETAIL GAIN-AND-RETAIN IN A POST COVID-19 WORLD
Apr16

RETAIL GAIN-AND-RETAIN IN A POST COVID-19 WORLD

Today, a new report by Klarna, the leading global payments provider enabling over seven million consumers in the UK to pay later in store and online, analyses the psyche of consumer purchasing habits and what retailers can do to stay relevant in a post COVID-19 world. In its Fast-track Upturn report, Klarna outlines how retailers must think differently to keep customer acquisition costs (CAC) low while increasing Customer Lifetime...

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