SMEs Frustrated with High Cost Online Advertising
Apr18

SMEs Frustrated with High Cost Online Advertising

New research by online advertising experts Expressly reveals that 24% of small-to-medium businesses believe current advertising systems, such as those pioneered by Google and Facebook, need to be more effective. Over a quarter of SMEs find current methods of online advertising too expensive. According to the survey, 34% of SMEs use Google or Facebook ads to attract customers. However, 15% of business respondents believe modern digital...

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