Digital Advertising Improvements Overdue
May05

Digital Advertising Improvements Overdue

Digital advertising is facing increased scrutiny as consumers, marketers, and the media begin to tire with its many flaws. Despite the medium’s growth, some believe that it is failing on the fundamental principle it exists – to engage relevant individuals who are receptive to the given brand’s product or service. Google and Facebook control around 60% of digital advertising. Despite their foothold in the market they both suffer from...

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