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Tim Perkins

Tim Perkins
Chief Executive Officer
Nudge

Tim Perkins

After graduating from the University of Leeds in 2000, via a bit of travel, I joined a start-up employee benefit consultancy who were building software to drag the pension industry into the 21st century. As there were only five of us, life was fast, flexible and fun.

Over the next 13 years, we built a business delivering £38m revenue and £8m profit supporting 250 clients and 500,000 employees across 13 countries.

But, this was just my warm-up.

In 2013 I threw caution to the wind and co-founded nudge.
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About nudge:
In today’s complex financial world, ignorance isn’t bliss. For billions of people, it’s hardship, hassle and lost opportunity. But we believe change is possible. We believe that when people are in control of their money, they’re in control of their lives. And if we can help make their salaries, or wages, or payments go further, we can make sure that time spent working is time well spent – and that every human life counts for more.

That is why our whole team is 100% committed to create brighter financial futures for millions of people.

We work with over 100 organisations of all sizes to help close to half a million people maximise financial opportunities, overcome financial problems and make managing money stress free – and sometimes even a pleasure.

Our personal finance solution that uses insights from behavioral science – “nudge” thinking – to increase the likelihood of positive outcomes for our users.