Pine Labs offers a merchant platform that includes technology and financial solutions for merchants to help them in increasing their revenue, reducing the cost and complexity of running business, and managing the risks involved. The company connects financial institutions and consumer brands to empower merchants to deliver value to their retail customers. Pine Labs and its technology platform power offline and online last-mile retail transactions, provide customer insights to merchants for targeted sales and offer risk-managed financial solutions for merchants’ business growth. Today, over 1,00,000 merchants in India and several other Asian countries, use Pine Labs’ platform and solutions to run accessible, affordable, speedy and risk-managed last-mile retail operations. Pine Labs’ solutions are used by merchants from diverse sectors – electronics, food & beverage, fashion, pharmacy, telecom and airlines. The company’s cloud-based platform powers over 3,30,000 point-of-sale terminals. Over 550 million digital transactions are processed over Pine Labs’ platforms every year, helping more than 100 million retail customers.