Halfway through the summer vacation in Germany: The first school vacation is over, in some federal states they only started recently. For many, the summer vacation this year is going differently than usual. While many otherwise often moved far away, Germany itself is now very popular as a travel destination – whether traveling in coastal and mountain regions or staycation, peppered with small day trips in the area or short trips.
But how do Germans pay on vacation? To do this, SumUp (www.sumup.de) , one of the world’s leading financial technology providers, takes a look at its transaction data, because it currently reflects the consumption and payment behavior of Germans.
More cashless payments in the 2020 summer vacation year-on-year
In addition to its simplicity, cashless payment also meets the Germans’ current hygiene needs – a trend that is continuing and is also evident in popular holiday regions. The number of transactions at SumUp retailers increased year-on-year between the summer holidays 2019 and 2020, especially in the coastal regions of the Baltic and North Sea (+ 130% and 134%, respectively), followed by the Rhine-Moselle region (119%) and the Lüneburg Heath ( 118%).
Federal states that show particularly strong growth in cashless payments during the holiday season are Saarland, Bremen, Lower Saxony and Mecklenburg-Western Pomerania. In some of these countries these have more than doubled. In a city comparison, Munich recorded the strongest growth, followed by Hamburg, Cologne and Berlin.
Particularly strong increase since the end of the lockdown
With a focus on the latest developments, SumUp registered a strong increase in the number of transactions between the end of the lockdown (week 19-23) and the start of the first summer holidays (week 27-30) by 39% in comparison.
Among the holiday regions, the Neuschwanstein Castle area recorded the strongest growth.
Ranking: Strongest growth in transaction numbers by vacation region
1. Neuschwanstein Castle + 126%
2. Rhine-Moselle area + 102%
3. Baltic coast – east and west (with islands) + 68%
4. Bavaria – southern part + 64%
5. North Sea coast (with islands) + 58%
A look at the transaction figures in the individual federal states shows: Mecklenburg-Western Pomerania has recorded the strongest growth here since the end of the lockdown, far ahead of the other federal states – the number of payments doubled.
Ranking: Strongest growth in transaction numbers by federal state
1. Mecklenburg-Western Pomerania + 100%
2. Bavaria + 59%
3. Baden-Württemberg + 52%
4. Hamburg + 44%.
5. Schleswig-Holstein + 44%
Changed payment behavior: Increase in transactions, especially in the catering sector
Various industries that use SumUp devices for cashless payments have seen more transactions this holiday season than last year. The increase is particularly high in the catering sector (food retailing + 86%, food trucks + 56%, newspaper kiosks + 40%, cafes and restaurants + 28%). The increase in the individual sectors is very different from region to region: While Bavaria and the Baltic Sea coast have high values in food retailing, in the Rhine-Moselle region a strong increase can be seen in the hotel / accommodation sector. In any case, customers are now paying even the smallest amounts cashless – a trend that can still be observed.
Where do Germans spend the most money?
A look at the amount of the transaction amounts shows: The amounts for groceries are highest in the Rhine-Moselle area, followed by Neuschwanstein Castle, Baden-Baden and Brandenburg. In comparison, less is paid per transaction in the Baltic Sea region, and generally in large cities. For fashion, on the other hand, SumUp retailers spend most of their time in Neuschwanstein Castle, ahead of Munich, Hamburg and Brandenburg. Then the North Sea region, Baden-Baden and Berlin follow. In contrast, the amounts are lower in the Lüneburg Heath and in the Elbe Sandstone Mountains.
“We are seeing a sharp increase in transactions for cashless payments”, says Mareike Kaempf, Growth Lead Germany at SumUp. “This is particularly evident in individual regions during the vacation period. For us this is on the one hand an indication of the increased need of Germans to follow the recommended hygiene rules, on the other hand it strongly suggests that people are taking more holidays in Germany and that some areas are more popular than others. “