UK-based payments service provider SumUp today announces a new experience to enable customers to support small businesses via social media during COVID-19 and beyond, by discovering Gift Cards directly from eligible SumUp businesses on Facebook and Instagram.
SumUp merchants can now create a new Sticker for their Instagram Stories or add a button to their Instagram accounts. People can then tap the stickers or buttons on Instagram to buy a gift card and swiftly complete their purchase. To help spread the word about gift cards from the businesses they love, consumers can also re-share stickers in their own Stories on Instagram, for their followers to see and interact with.
The initiative is the latest in a number of solutions unveiled by SumUp in recent weeks to support its 2 million merchants worldwide during the COVID-19 crisis and beyond. The collaboration with Facebook and Instagram means that eligible SumUp merchants can continue to promote their services and offers during lockdown, staying connected to existing and new customers alike.
Marc-Alexander Christ, Co-founder at SumUp comments: “In the face of the ongoing difficulties of the COVID-19 crisis, I am constantly amazed and inspired by the innovations and solutions our extraordinary team at SumUp is creating to help our merchants across the world. We are delighted to collaborate with Facebook and Instagram on this initiative, and it is yet another example of the forward-thinking methods required to keep building support systems for small businesses that help them to keep trading during these challenging times.”
Rahul Patel, MrP’s CornerShop owner and SumUp user comments: “We believe in staying positive and find our products make people happy and bring joy to their lives during such an unusual time – just check out our Instagram stories @mrpscornershop. Through gift cards, this has enabled our loyal customers who love what we do to share this with their loved ones, and hopefully bring the same joy into their lives!”