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Pacific Life Deploys Life.io to Transform Digital Customer Experience

Pacific Life, a leading financial services company, has partnered with Life.io, a subsidiary of SE2, to deliver an end-to-end customer origination, engagement and service experience. Pacific Life selected Life.io because of the strength of its digital solution suite and its ability to integrate with multiple existing third party systems.

“Life.io’s intuitive and user-centric origination and engagement capabilities are a great complement to our focus on meeting the changing expectations of digital-savvy customers and advisors,” said Joseph Kordovi, assistant vice president of innovations at Pacific Life.

“We are delighted to partner with Pacific Life on this exciting initiative. I love how they’re pushing the industry forward with personalized products designed for the real-life consumer,” said Jon Cooper, Co-Founder and CEO of Life.io. “In partnership with Life.io, Pacific Life is empowering distribution partners with state-of-the-art technology and a great user experience.”

Armed with Life.io’s full enterprise suite of digital capabilities on the frontend Life.ioGrow, Life.ioEngage, Life.ioEmpower; and SE2 Aurum® ecosystem on the backend, Pacific Life will provide distribution partners a personalized and data-rich experience that makes insurance easy to understand and buy, and engaging to own. Life.io and SE2’s end-to-end digital ecosystem is helping insurers transform to a digital operating model and easily evolve with these rapidly changing times.

With Life.ioGrow distribution partners can run a quote and need analysis, start an application and instantly share it with a prospect. Additionally, in real-time, distribution partners can view prospect and policy owner data and send emails, all from a single screen. Grow supports direct-to-consumer as well as advisor distribution channels.

In addition, Life.ioEmpower, powered by SE2 Aurum®, offers policyholders an easy self-service portal to view and service their policy. With Life.ioInsights, carriers have access to a robust data and analytics dashboard that can uncover trends, identify best practices, and optimize conversion.

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