Omnigage and ANALEC Partner to Spearhead New Wave of Customer Engagement Innovation for Financial Institutions during COVID-19

Omnigage, a provider of premium multi-channel communications solutions, and ANALEC, a global provider of research management and CRM software solutions, have teamed up to streamline customer engagement and communication capabilities for financial institutions during the COVID-19 pandemic. The partnership will address business continuity and communication hurdles that research analysts and traders are facing in leveraging interaction data for both strategic and compliance purposes as firms continue to operate remotely.

By combining Omnigage’s next-generation CTI with ANALEC’s Call List management, research analysts and traders at financial institutions are able to more accurately and seamlessly log customer call information, leverage data for strategic decision-making and meet increasing regulatory reporting requirements, such as those introduced under MiFID II. With over half of communication between brokers and counterparties occurring over the phone, key data can be easily missed if robust infrastructure and communication solutions are not in place.

“As teams continue to work outside of the office due to the pandemic, it’s very important that the communication process is fluid and unobstructed,” said Joe Vaccarella, CEO and Founder of Omnigage. “By combining the capabilities of Omnigage and ANALEC, we’re addressing many of the key hurdles users are experiencing during this time.”

“Logging call data is a tedious process without user-friendly CTI capabilities and it’s easy for valuable client interaction data to get lost or misplaced,” said Indy Sarker, CEO of ANALEC. “By partnering with Omnigage, we can ensure that customer engagement and productivity at these institutions remain at optimal levels, regardless of location.”

The Omnigage platform is engineered to address three key facets of the customer engagement process: data integrity, workflow efficiency and reporting accuracy. Working alongside ANALEC’s proven CRM and UAT environment will allow analysts and traders to drive more meaningful insights and cultivates stronger relationships with their buy-side customers.

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Author: Eleanor Hazelton

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