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Meniga expands operations to the US to help American banks stay ahead of ‘Big Tech’ and challengers

Meniga expands operations to the US to help American banks stay ahead of ‘Big Tech’ and challengers | Fintech Finance

Meniga, a global leader in AI-powered digital banking solutions, today announces that it has expanded its business to the US, with a dedicated team appointed to drive sales operations by targeting the nation’s biggest banks and financial institutions.

The new US team – operating remotely before opening planned premises in New York in 2021 – will be headed up by North America Heads of Sales, Wim Van Lerberghe and Paul Renken, and has been established in response to increasing demand in the sector for digital solutions; a demand that has accelerated due to the pandemic and the need to help customers live better financial lives.

Meniga’s suite of products will ensure that America’s traditional banks can future-proof and improve their offering to customers, against a growing number of challengers and technology giants such as Apple, Amazon, Google, and Facebook, which are currently grabbing significant shares of the market.

Wim Van Lerberghe has more than two decades’ experience in international B2B financial services sales, with the past few years spent in the technology sector, particularly focussing on scaling fintechs in the US as co-founder of consultancy firm Advintro. Paul Renken, also a co-founder of Advintro, brings expertise in sales, strategy and business development from numerous top-level roles within the technology, financial services and investment banking sectors in the US.

With Wim and Paul establishing Meniga’s US footprint, the new office is currently running as a remote operation before the team grows out from physical premises based in New York in 2021. By opening its doors to the US, Meniga is now consolidating its global market presence, with over 165 banking partners across more than 30 countries, and offices in London (its HQ), Reykjavik, Stockholm, Warsaw, Barcelona and Singapore.

In Europe, Meniga has established itself as the market leader for banking incumbents looking to remain competitive in the era of challenger banks, having developed digital tools for some of the world’s largest financial institutions, such as UniCredit and Santander. Since entering the Southeast Asian market in 2019, it has successfully launched some of the most popular banking apps in the region, for the likes of Singaporean multinational banking group, UOB. To date, Meniga has enhanced the digital banking experience of over 90 million end-users from all corners of the world.

Paul Renken, North America Head of Sales, comments: “In this era of rapid digitalization, Meniga has established itself as the market leader for upholding, and increasing, the competitiveness of banks in the European market. Since expanding into the Southeast Asian market just last year, we’ve also been instrumental in getting some of the area’s most popular banking apps to market. By opening up to the US, we’re going to be leading the charge here too.

“We see banks as the bastions of the customer, designed to protect and manage assets, particularly during such a financially unstable climate. However, in order to remain competitive this means they also need to move, and digitalize, with the times. With Meniga’s technology and expertise, banks all across The States will be able to achieve this; creating a customer experience that is intuitive and seamless as well as secure and reliable.”

Georg Ludviksson, CEO and co-founder of Meniga, said: “In the current economic climate, it is crucial that Americans are getting the support they need from their banks, and help with the management of their personal finances. But if the bank fails to respond with anything but an efficient and enjoyable user experience, those customers will go elsewhere.

“Meniga created the digital standard for banks in Europe, with our banking partners now proudly leading the way when it comes to personalized services and customer engagement. We know that the unrivalled expertise and local market insight brought by Wim and Paul will allow us to fully export our technology to the US, granting American banking partners access to cutting-edge digital products and apps that their customers will love to use every day.”

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