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Global Playbook Helps Banks With Shift to Digital Amid Closures

Today Mobiquity, a full-service digital transformation enabler, launches a global digital banking playbook to support banks across the world navigate the shift from physical in-branch banking to provisioning for digital products and services, amid branch closures and remote working.

The e-book entitled “A global guide to digital banking” assembled by a team of digital specialists provides industry analysis and a 7 step transformational process to help banks to plan and execute cultural and operational changes that align with new customer expectations – as a result of the COVID-19 pandemic.   

Matthew Williamson, VP Global Financial Services, Mobiquity, and former Senior Vice President Technology at Citi Bank said: “10 years of consumer adoption of e-commerce was compressed into three months during the pandemic. And while this was to be expected as more consumers stayed home, the velocity at which consumers adopted technology forced businesses to accelerate their digital plans.

As an enabler of digital innovation, we wanted to give back to the banking community and have published our playbook free of charge to help banks to stay resilient in the current COVID-19 climate. As the pandemic continues and with vaccinations on the horizon, it’s unlikely that technology use will ever return to what it was pre-pandemic. Consumers are creatures of habit, and their habits have drastically changed. Banks need to adapt or they may face further technological outages, and even worse be driven out by the competition. Our playbook is designed to support banks at any stage along the digital journey, helping them to retain a physical touchpoint to improve customer loyalty, retention and grow their client portfolios.”


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