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Fluent Money Group ends year on a high, emulating pre-covid business performance and pushing recruitment drive

Fluent Money Group is on a growth trajectory having emerged stronger from the pandemic-hit year.

Having converted its entire 330-strong office-based workforce into remote-homeworkers in under 72 hours ahead of the March lockdown, Fluent has enjoyed a strong second half to the year, bouncing back and emulating its pre-covid performance levels.

Maintaining resilience through the challenging lockdown months, the business has avoided any impact to staffing levels, instead emerging with a recruitment drive to support the growing business, with 30 new roles announced.

Delivering services through its businesses Fluent Money (second mortgages), Fluent Mortgages, Fluent Lifetime (equity release), and Fluent Protect (insurance) the group is now preparing for further expansion in 2021 having seen consecutive record trading months since the summer across mortgages and insurance, as well as becoming one of the fastest growing equity release providers in the UK market.

Fluent’s technology platform enabled the business to trade digitally and provide the same level of customer service throughout the Lockdown with this platform also enabling the business to scale smoothly in 2021. Previous investments allowed efficient remote working whilst the SmartPhone App-based technology enabled remote documentation approval, ensuring customer applications could keep flowing.

Kevin Hindley, Co-Founder and CEO, said: “The start of 2020 saw Fluent trading at a level almost 100% above the prior year but like many businesses we weren’t immune to the impact of Covid-19. Throughout this period though we have demonstrated tremendous resilience and have seen the business rebound quickly primarily due to our ability to trade digitally and just as importantly the efforts of everyone at Fluent.

“Working closely with our all our partners (lead providers and lenders) we continued to perform strongly during this period and indeed grow in some of our product areas, namely Mortgages, Equity release and Protection products.

“I’m also delighted to be able to announce some key senior management hires as well as growth in our mortgage team to help meet market demand. We are looking at 2021 with ambition and optimism as we continue to drive further market share and establish ourselves as a key employer in the North West.”


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