Consumers Turn to BNPL for Flexibility and Security as Retail Readies Recovery
Leading independent economic consultancy Capital Economics has today released findings from its latest report – BNPL and The New Economic Landscape – highlighting the benefits of Buy Now Pay Later (BNPL). The report, commissioned by Klarna, examines the role BNPL providers play in the U.K., the benefits to consumers and retailers, and the challenges the sector faces as the market continues to grow.
Shifting payment preferences
Payments in the UK have seen rapid change over recent years as people have increasingly used cards, mobiles, and electronic wallets to make payments and looked for alternatives to “traditional” forms of credit. Debit cards are now the most popular form of payment in the UK, accounting for 4 in 10 of all payments in 2019. A similar shift is occurring in consumer credit, with credit cards steadily losing their share to other forms of credit over the past 10 years.
As part of the growth of the online payments sector and the shift from credit to debit, new solutions in the form of BNPL products have rapidly risen in popularity. The report found that over 10 million people (one-fifth of the UK’s adult population) used a BNPL option to purchase goods online in 2020, with the payment method accounting for nearly 4% of all retail sales made online in 2020.
BNPL helps consumers effectively manage their finances
Almost two-thirds (64%) of adults that have previously used a BNPL service to make an online payment said that the flexibility had helped them manage their finances. If all purchases made through BNPL in 2020 had instead been made on credit cards over the same period, it could have cost consumers £76 million in interest payments alone, excluding missed payments or membership fees. This figure assumes the minimum fee was paid after one month and the balance was paid off after two months. Additionally, some spending is likely to have happened on even higher-cost alternatives. As more consumers choose BNPL, and it continues to grow and gain share, the potential for savings on interest payments and fees will also rise.
Capital Economics asked consumers to consider what they would have done had to buy now pay later not been available at the time of purchase. About a third of purchases would have been made using an alternative form of credit, some of which would be higher cost. A further third would have been made without using credit at all, indicating that customers enjoy benefits other than deferring payment. 78% of BNPL users noted that having the security provided in purchases by using a reputable company, rather than directly interacting with less well-known sellers was ‘fairly’ or ‘very’ important when choosing to use BNPL to make online payments.
Retailers have had to adapt at speed to a shifting market
Retail was amongst the hardest-hit sectors as COVID-19 forced brick and mortar stores to close for large portions of 2020. As focuses shifted online, retailers sought every advantage in the battle for market share. One such advantage was adding BNPL payment options to their checkout process, something there was significant consumer demand for. Over 9.5 million consumers in the U.K. noted they actively avoid buying from retailers that don’t offer BNPL as a payment method.
Once the current moratorium on insolvencies ends on 31st March and other government support for businesses starts to be withdrawn, Capital Economics expect the number of insolvencies to surge. SMEs are likely to be particularly vulnerable. The latest Small Business Index from the Federation of Small Business suggests that, without further support, 250,000 small businesses are set to fold in the next year, many in the retail sector.
The report found that BNPL offers retailers, including SMEs, the chance to better serve consumer interests and, in turn, receive immediate payment and offset risks including late or non-payment onto providers.
Commenting on the publication of the report, Andrew Evans, Managing Economist of Capital Economics said: “The use of BNPL has grown rapidly in the UK over recent years. Consumers are set to lead the economic recovery and when BNPL is used responsibly it can help consumers to manage their finances and provide security in purchases for both consumers and retailers.”
Alex Marsh, Head of Klarna U.K commented: “As the report makes clear, during 2020, UK consumers changed their spending enormously, paid down credit card debt and increased overall household savings to £300bn. At the same time, consumers shopped more online and turned increasingly to buy now pay later as a way to avoid paying interest, increase security when shopping with unfamiliar retailers and manage returns. These factors will be crucial as we look ahead to a retail recovery driven by cautious consumers looking for security, flexibility, and convenience. The report highlights the significant cost-savings potential for consumers, with an estimated £76 million saved in fees in 2020 by using BNPL instead of the equivalent spend on credit cards. Meanwhile, some of that spending is likely to have happened on higher-cost alternatives. As more consumers choose BNPL, and it continues to grow and gain share, the potential for savings on interest payments will also increase.”