CAF Bank appoints Moneyhub CEO Samantha Seaton to Board of Directors to help drive digital strategy

CEO of market-leading Open Finance platform Moneyhub, Samantha Seaton has been appointed to the Board of Directors at CAF Bank as a Non-Executive Director (NED). Samantha’s appointment to the board will help support the bank’s core system transformation programme and the subsequent development of products and services tailored for CAF Bank’s customer base.

Owned by a charity, CAF Bank is the bank for charities and non-profit organisations. CAF Bank provides simple and straightforward day-to-day banking, including current accounts, loans, online banking and instant access savings, designed exclusively for charities and social purpose organisations.

Samantha has a wealth of experience at tech and financial services companies, having started her career at Willis Towers Watson, before becoming CEO of Evalue, the market leader in the provision of digital, personal finance advice products and services. Following this, Samantha became MD of Momentum Global Investment Management (MGIM) Retail UK business, before taking on the role of CEO at Moneyhub in 2016.

Samantha is also a Digital Advisory Panel Member at Newbury Building Society, and was appointed to the Money and Pension Service’s Pension Dashboard Steering Group in September 2019. The steering group provides strategic direction for the development of the pensions dashboard so that people are equipped with the tools and knowledge to engage with their pensions and plan for retirement.

Alison Taylor, CEO of CAF Bank comments: “CAF Bank’s mission is to be the preferred banking partner of UK small and medium sized charities and social purpose enterprises, operating across a broad range of sectors.  Over the next two years, our aim is to transform our systems and processes to deliver enhanced customer experience across a greater choice of channels, including improved online banking and a new mobile proposition. 

“We are delighted to welcome Sam to our Board, knowing how much value she will bring with her digital and fintech experience and how closely her social purpose ethos aligns with our own.”

Samantha Seaton, CEO of Moneyhub, comments: “In all that I do, my aim is to make Financial Services more accessible, transparent and easier to understand.  At Moneyhub, our mission is to help enhance the lifetime financial wellness of people, their communities and their businesses. CAF Bank’s philosophy matches this mission and my own aims perfectly. All too often, banks lose sight of the key ingredient behind their powerhouse presence in the economy – their customers. It is a privilege to help CAF Bank progress in a fast moving technical world with a focus on providing banking services tailored to meet and exceed their customers’ needs now and in the future.”

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Author: Lauren Towner